Project Description

FILA

Disruptor 2 Campaign

With the relaunch of this 90’s classic, the FILA Disruptor 2 grabs attention and stand out from the crowd. With focus on the two bold colour-ways for this exclusive drop, this phygital campaign also draws upon the organic shapes within the shoe itself. The flowing lines and lava lamp-esque blobs represent the freedom and movement that the shoe gives to the wearer.

What we did

Where we did it

In-store, online, socials

The Outcome
76%

Sales uplift in Manchester

45%

Sales uplift in Liverpool

52%

Sales uplift in Glasgow

IPOS Design Fila disruptor photoshoot 2000x1200px 1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Fila disruptor 2 camapign orange colourway - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Fila disruptor 2 camapign pink colourway - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Fila disruptor 2 render 2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Fila disruptor 2 render 1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Fila disruptor 2 Manchester door 600x600px - Creative Agency for Retail Brands - IPOS Creative Agency

Vinyl print

IPOS Design Fila disruptor 2 window display 600x600px - Creative Agency for Retail Brands - IPOS Creative Agency

In-store display

IPOS Design Fila disruptor 2 door vinyl 600x600px - Creative Agency for Retail Brands - IPOS Creative Agency

Door wrap

IPOS Design Fila disruptor 2 camapign manchester window - Creative Agency for Retail Brands - IPOS Creative Agency
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