Picking your best-friend isn’t easy.
That friend who is there for you during the good times and the bad. That friend who is reliable and trustworthy. That friend who will lounge around with you in your pjs but will also rave with you for hours on end during a weekend long festival. Finding this friend doesn’t happen overnight but when it does, a connection is made that forms a relationship that will last forever.
This is also true for footwear brands. (Read the paragraph above again but change the word “friend” to “footwear brand”.)
See, it works. For us, this friend is UGG.
This was the narrative IPOS created when approached by OFFICE to help promote their 360 campaign for the UGG A\W collection.