Project Description

OFFICE x UGG

Besties for Life 360 Campaign

The story

Picking your best-friend isn’t easy. 

That friend who is there for you during the good times and the bad. That friend who is reliable and trustworthy. That friend who will lounge around with you in your pjs but will also rave with you for hours on end during a weekend long festival. Finding this friend doesn’t happen overnight but when it does, a connection is made that forms a relationship that will last forever.

This is also true for footwear brands. (Read the paragraph above again but change the word “friend” to “footwear brand”.)

See, it works. For us, this friend is UGG.

This was the narrative IPOS created when approached by OFFICE to help promote their 360 campaign for the UGG A\W collection.

What we did

360 Campaign

Creative Direction

Design

Artwork

Project Management

Where we did it

Web

Socials

Windows

In-store

IPOS Design OFFICE UGG B4L slipper call - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L 600x800px 0007 JN 221004 Ugg Office 1 11 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency

From the digital data offered by OFFICE, it had been made apparent that there was an obvious need for UGG to appeal to a younger demographic in order to raise awareness and sales with the Gen Z girl.

The challenge was to understand how to reach that younger person and communicate the brand message in a way that was authentic and would align with the consumer’s values and beliefs. All whilst staying true to the UGG and OFFICE brand.

The intent of the shoot was to celebrate relationships between friends by directing a campaign that stepped back to the late 90’s/early 00’s. A time where girl-friends would gather in one another’s bedrooms and chat about their latest boy band crush, their favourite songs to download, how annoying parents are, hairstyles, make-up techniques, fashion trends, what it must be like to be Britney, how you couldn’t wait for that next release on DVD and most of all shoes!

IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L 600x800px 0005 JN 221004 Ugg Office 2 7 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L 600x800px 0004 JN 221004 Ugg Office 2 8 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L 00s babe - Creative Agency for Retail Brands - IPOS Creative Agency

IPOS devised a strategy to roll out an omni-channel campaign that engaged the target market through messaging and visually. The creative direction was delivered across the OFFICE website, TikTok, Instagram, emailer and paid Pinterest ads. Furthermore, the campaign was brought to life physically in multiple store locations through windows displays and shoe-riser displays.

IPOS Design OFFICE UGG polaroids - Creative Agency for Retail Brands - IPOS Creative Agency
Blog Thumbnail - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG Blog 1200x800px - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG social 1200x1280px - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L windows 600x800px 0001 5a747269 6680 4f8e 858f fa3cf51602f6 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L windows 600x800px 0000 6b9412ab 2565 4a86 98d0 6dcb46f61731 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE UGG B4L windows 600x800px 0002 c6dd7e05 1c55 4ca3 a3e1 be2f3ca588ec - Creative Agency for Retail Brands - IPOS Creative Agency
The Outcome
44%

Sales uplift online

196%

Sales uplift in-store

75%

CTR on homepage

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