Project Description

Timberland 50

Find Your Superpower

As Timberland planned to celebrate its 50th birthday, OFFICE shoes reached out to IPOS to help connect this iconic brand with their Gen Z target market.

For this omni-chanel campaign IPOS believed that is was important to not just commemorate the 50 year milestone but to mix it up with a powerful narrative based around the idea of empowerment. Inspired by the tagline “Find Your Superpower” IPOS realised it was important to not just showcase the durability of Timberland products but to explore the idea that each individual possesses a unique “superpower” – a strength that empowers them to navigate and help others with the challenges of life.  IPOS reached out to DJ, Maria Mahlon to explore the power and happiness that music brings to us all.

What we did

Creative Direction

Project Management

Event Planning

Design

Artwork

Where we did it

Web

Socials

In-store

IPOS Timberland 50 Key visual 1600x1000px scaled - Creative Agency for Retail Brands - IPOS Creative Agency

Manchester, a city known for its vibrant energy and rich musical heritage, was the perfect location to capture the theme of empowerment through music. So we hit the Northern Quarter to place Timberland’s latest collection in a setting that seamlessly remixed the brand’s signature style with the energy and confidence of Maria, creating a portfolio of images that could be used across all platforms.

IPOS Timberland 50 Duo1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Duo2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Records - Creative Agency for Retail Brands - IPOS Creative Agency

Taking this celebration beyond the visuals, OFFICE and Timberland wanted to give something back to the true fans that support the brand. This led to IPOS composing a music event in the heart of London featuring the artist Pip Millett. Through music, food, and self expression the aim was to convey the message that Timberland’s legacy is not just in its products but in the empowering stories of those who wear them.

IPOS Timberland 50 Pip Millett Gig4 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig3 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig4 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig6 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig5 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 snapchat - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Snpchat 1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Snpchat 3 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Snpchat 2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig5 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig6 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig1 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig3 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Timberland 50 Pip Millett Gig7 - Creative Agency for Retail Brands - IPOS Creative Agency

Special Thanks

Alice Bew – Project Manager

Scott Waldron – Creative Lead

Lydia Garnett – Photographer

Mille Rich – Stylist

Isabell S – Hair and Makeup

Jack Mather – Videographer

Maria Mahon – Talent

Little Scarlet Door (Soho) – Venue

The OFFICE team

Timberland

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