As Timberland planned to celebrate its 50th birthday, OFFICE shoes reached out to IPOS to help connect this iconic brand with their Gen Z target market.
For this omni-chanel campaign IPOS believed that is was important to not just commemorate the 50 year milestone but to mix it up with a powerful narrative based around the idea of empowerment. Inspired by the tagline “Find Your Superpower” IPOS realised it was important to not just showcase the durability of Timberland products but to explore the idea that each individual possesses a unique “superpower” – a strength that empowers them to navigate and help others with the challenges of life. IPOS reached out to DJ, Maria Mahlon to explore the power and happiness that music brings to us all.
What we did
Where we did it
Manchester, a city known for its vibrant energy and rich musical heritage, was the perfect location to capture the theme of empowerment through music. So we hit the Northern Quarter to place Timberland’s latest collection in a setting that seamlessly remixed the brand’s signature style with the energy and confidence of Maria, creating a portfolio of images that could be used across all platforms.
Taking this celebration beyond the visuals, OFFICE and Timberland wanted to give something back to the true fans that support the brand. This led to IPOS composing a music event in the heart of London featuring the artist Pip Millett. Through music, food, and self expression the aim was to convey the message that Timberland’s legacy is not just in its products but in the empowering stories of those who wear them.
Third Party Embeds