Project Description

OFFICE x New Balance

RC30 Campaign

The brief

To promote the New Balance RC30 with the OFFICE audience across the UK.

The idea

Inspired by the unusual construction of the RC30 trainer, our goal was to think differently about the traditional marketing approach and delve into the lives of real individuals who embody the spirit of creativity and self-expression. The idea was simple, to resonate with audiences by producing captivating video stories that showcase the individuality of those who stand out in cities across the UK.

We produced 3 stories of creative females living in Glasgow, Manchester and London, sharing a day in their life, in the hope of inspiring, educating and forming genuine connections between the brand and its audience.

What we did

Creative Direction

Project Management

Design Management

Where we did it

Glasgow

Manchester

London

Sophie’s Story

Sophie Mahandru is a floral designer based in Glasgow, Scotland. She creates bespoke floral displays for a range of events and individual commissions.

Her story starts with the collection and preparation of locally sourced flowers and we follow her to her studio where she works on her latest project.

Watch her story below.

IPOS New Balance RC30 Key visuals Sophie2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS New Balance RC30 Key visuals Sophie1 - Creative Agency for Retail Brands - IPOS Creative Agency

Angelica’s Story

Angelica Miles is a fashion stylist based in Manchester, England. She is influenced by street culture and 00’s rap and hip-hop.

We follow her day as she moves across the city catching up with friends, collecting references, sourcing products and customising pre-loved garments.

Watch her story below.

IPOS New Balance RC30 Key visuals Angelica2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS New Balance RC30 Key visuals Angelica1 - Creative Agency for Retail Brands - IPOS Creative Agency

Charlotte’s Story

Charlotte Illedge is a fashion designer, content creator and vintage store owner based in London, England.

Charlotte’s day starts with walking her beloved dog to clear her mind and get ready for a day of vintage shopping, museum visits, hitting up the local delis and creating.

Watch her story below.

IPOS New Balance RC30 Key visuals Charlotte2 - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS New Balance RC30 Key visuals Charlotte1 - Creative Agency for Retail Brands - IPOS Creative Agency

Once each story had been created and relevant campaign shots we captured, IPOS we able to shape how these messages we communicated across social platforms, online and even in-store rollouts.

IPOS New Balance RC30 OxSt window front - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS New Balance RC30 OxSt window Rear - Creative Agency for Retail Brands - IPOS Creative Agency

Special Thanks

Alice Bew – Project Manager

Scott Waldron – Creative Lead

Holly McCandless-Desmond – Photographer

Caitlin Ricaud – Videographer

Benjamin Wong, Frank Hammond – Gaffer

Shauna McGregor – Stylist

Isabell S – Hair and Makeup

Sophie Mahandru, Angelica Miles, Charlotte Illedge – Talent

The OFFICE team

New Balance

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