Modern working life in the city can be hard, it’s hectic and face-paced. Rushing around, organising emails, jumping from meeting to meeting and call to call.
You finally stop and manage to grab a bite to eat with your work bestie before getting back on the grind. But today is different, today you move away from your desk and head outside to urban terrain where the story of the New Balance 610 takes place.
The Urban Hike campaign celebrates the hiking silhouette as it enters a new lease of life as a fashion icon. From morning commute to lunch time explorations, this versatile trainer is as tough as the city and as stylish as mother nature herself.