After an initial discovery call with the client and gaining a key understanding of the target market, IPOS constructed competitor analysis and research based around the 4 tech benefits:
- waterproof outer layer
- heat-mapping technology
- eco-friendly properties
- minimal sound output.
This allowed the design team to explore multiple directions and bring pencil to paper with rough sketches and mood-boards, ultimately helping to explain the pros and cons to each route. By keeping the client involved in the process IPOS were able to move swiftly on to the design refinement phase which involved transforming the sketched ideas into digital versions that could be easily manipulated and tested.