Combined with the online and social platforms, the collection sell through rate hit an astonishing 96.8%. The final installation managed to transport shoppers from the city streets of London to the great outdoors.
The multiple window displays proudly exhibited the campaign shots that we draped in ivy and surrounded by artificial moss and rock forms. This look, unusual for the END. brand, drew passersby off the street and into the landing zone where browsers could see the product beautifully styled on the mannequins and clearly merchandised on accessible rails.
The execution remained in the store for 1 week and left the Columbia brand with the statement below: