Project Description

Dr. Martens  |  The Big 6

The brief

After another successful year Dr. Martens and IPOS worked together to tackle an update on their existing retail offering. To help inform the plan, both parties collaborated in various site visits to identify the strengths, weaknesses, opportunities and threats across the brand’s estate.

After a clear direction was formed the brand entrusted IPOS to roll out the update across 63 stores in the U.K. and Europe. The stores required internal displays and external window executions that varied in levels of production due to R.O.I and for this reason a tiering system was introduced.

SKILL SET

Creative design
Project management
3D visualisation
Artwork
Production
Installation

RETAILER

Dr. Martens

LOCATION

UK and Europe

The process

Once the stores had been allocated their tiers, the studio were able to explore the campaign direction and the account management team could get to grips with the logistics of the project. The original ideas that had been generated by the Dr. Marten’s team were adapted individually for the bespoke needs of each store and assets to find similarities that could be simplified in the production pipeline.

Multiple rounds of prototyping and reviews meant that there were no surprises on the day of launch, this also encouraged conversations around improved materials, manufacturing processes and unit cost.

The outcome

The final roll out was a great success with all stores receiving their allocation of the updated V.M kit and helping them to tackle their sales targets.

“We’ve been working with IPOS for many years based on their company values aligning with ours… They truly are an extension of our brand”

JBM | Visual Merchandising Manager EMEA, Dr. Martens

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