Project Description

FILA

Disruptor 2 Campaign

With the relaunch of this 90’s classic, the FILA Disruptor 2 grabs attention and stand out from the crowd. With focus on the two bold colour-ways for this exclusive drop, this phygital campaign also draws upon the organic shapes within the shoe itself. The flowing lines and lava lamp-esque blobs represent the freedom and movement that the shoe gives to the wearer.

What we did

Where we did it

In-store, online, socials

Vinyl print

In-store display

Door wrap

The Outcome
76%

Sales uplift in Manchester

45%

Sales uplift in Liverpool

52%

Sales uplift in Glasgow

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