New Balance, in collaboration with END. clothing, were looking to create a distinct consumer moment that would celebrate the 40 years of the Made in U.K collection and the Flimby factory where the products are made. The aim was to engage with their local community as the new store opened in Manchester.
IPOS Design created the narrative of “The Before, Breaking and Beyond”, a space which shone a light on:
The Past – offering consumers an opportunity to see archived products and collector pieces, up-close and to gain an insight into the thinking, process and provenance of New Balance MiUK range.
The Present – a dedicated zone for consumers to interact with the latest products on offer.
The Future – a space that captures the consumer imagination and offers the opportunity to host a dedicated talk on launch night.