Project Description

OFFICE x Converse

Chuck Taylor All Star Cruise

IPOS teamed up with our friends and retailer OFFICE shoes once again to help raise product awareness around the launch of the new Converse Chuck Taylor All Star Cruise silhouette.

The story

The journey began with a vision to define a narrative surrounding the Converse Chuck Taylor Cruise. Understanding that authenticity is paramount to the Gen Z audience, we set out to capture moments that felt real, relatable, and unfiltered. It was not merely about showcasing a product but creating a visual story that transcended the typical confines of a shoe campaign.

The heart of our creative direction lay in the concept of storytelling through imagery. We aimed to curate a series of “everyday” photographs that would resonate with the Gen Z mindset — a generation known for valuing genuine, unscripted moments. This approach extended beyond the conventional boundaries of a studio-based photoshoot and became a cultural exploration into the heart of Manchester city centre with social influencer Rubi Deschamps.

IPOS were then able to take the captured moments and seamlessly integrate them into a cohesive online, social and in-store media campaign that would not only captivate but also connect with the target audience.

What we did

Creative Direction

Design

Artwork

Project Management

Where we did it

Web

Socials

In-store

IPOS Design OFFICE Converse Cruise 1200x800px key visual - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 1080x1350px Black product scaled - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 1080x1350px white product scaled - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 1080x1350px Black Rubi scaled - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 1080x1350px Rubi scaled - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Converse Cruise website - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design Converse Cruise Instagram - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 800x1200px fisheye - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 800x1200px edgy - Creative Agency for Retail Brands - IPOS Creative Agency
IPOS Design OFFICE Converse Cruise 800x1200px sky shot - Creative Agency for Retail Brands - IPOS Creative Agency
The Outcome
6%

Increase on CTR on homepage

380%

Uplift on Instagram likes

112K

Instagram impressions

Special Thanks

Alice Bew – Project Manager

Scott Waldron – Creative Lead

James North – Photographer

Mille Rich – Stylist

Isabell S – Hair and Makeup

Rbi Deschamps – Talent

The OFFICE team

Converse

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