Project Description

OFFICE x BIKENSTOCK

Fashion Line SS/22 Campaign

Following on from the success of the OFFICE x Birkenstock EVA campaign, IPOS continued to tell the story of a friendship group who, after lock-down restriction lift, travel overseas for their first independent holiday away from parents. The narrative progresses from fun at the poolside to the time of the day where the sun starts to set, holiday-goers abandon their loungers and head back to their room to get ready for evening. This surreal time of comparing tan lines, sipping cocktails and posing for selfies can often be the best part of a night out, this is what we set out to capture.

What we did

Where we did it

Online and Socials

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