Why is a memorable logo important for your brand? Let’s think about the facts. Having a suitable logo can be considered as a trust factor for users consuming your products or services. 

Customers may see the professional, relevant logo as something that makes you appear trustworthy and presentable, establishing your business perfectly.

A strong logo is also a good way to hook the customer in, in the first place. Attracting a customer (Awareness) is the first step in the customer lifecycle, having an effective logo is a great way to make potential customers aware of your brand and allow yourself to stand out from the competition.

The IPOS temp creating a logo on iMac

A Picture Paints A Thousand Words

As a brand you have to understand that your logo is going to be one of the first and most important things that a customer will see. Make sure that it represents your brand will, and ensure you leave a strong first impression on the potential customer.

Your logo should match the tone and beliefs of your brand first and foremost, and be as close to an accurate representation of your business as humanly possible.

Creating  a fair and accurate image is the best way to ensure that customers can be drawn into something that interests them, and are less likely to be ‘catfished’ or left unsatisfied with what they find.

Think About Your Industry

Now you understand the necessities and the responsibilities of your logo, you are in a good position to begin designing. Nobody can tell you exactly how your logo should look, that is for you to decide. But the best place to start is by thinking about the industry you are working in.

Think about your competition, and other businesses that are thriving in your industry. What factors do they all have in common? Is there a certain colour pallet or font that is used widely in your industry? How can you stand out from these competitors whilst also staying relevant to your target audience?

Make notes on all the similarities and differences between your competitors and then decide if there’s anything you feel you need to include in your logo.

Stay Simple Or Quirky

Based on your industry there is a big question on whether you should stay simple and professional, or opt for a more quirky and fun logo design. 

For businesses that need to appear as serious, specialised and professional it is best to opt for a more simple, bold design that gives off a strong feeling of proficiency as well as importance, this is particularly useful for businesses in the finance and insurance style industries, where acting serious and professional is an important part of the brand.

For other businesses, in the clothing industry, there is more freedom to create a more fun, extravagant logo based solely on aesthetics and creativity.

Remain Authoritative And Literal

Staying true to your brand is one of the most important parts of your logo design. It is important to assert dominance and supremacy, whilst also staying true and genuine to your brand. 

If your business is serious and intense, use harder shapes and darker tones, consider the differences between bold fonts, or softer sophisticated ones depending on your brand’s identities and values.

And then once again for the more fun, less strict industries, get creative with it, think about different shapes and colours. Consider how you can really stand out whilst also staying true to your brand, and appealing to your target audience.

Colour And Feelings

Colour is one of the most important parts of your logo, connoting different colours with different moods is a very important factor of designing your logo. In order to create a sense of urgency and chaos, fiery colours like red and orange are great, especially for fast food industries and extreme sports brands.

But if you want a more calming aesthetic choosing a blue or green is a good idea, especially for the medication industry and eco-friendly brands.

Pinks and purples are often associated with love and compassion, so for the adult industry or any products relating to couples and intimacy, these colours are a great way to engage those moods.


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