How Photographs Transform Ideas
No matter how unique or extreme your idea may be, you can trust IPOS to provide you with the best possible results and attitude throughout any project. Clients choose to work with IPOS because we meet their needs. How far will your imagination let you go?
When Birkenstock needed photographs taken for their Winter Collection project, IPOS started with their creative vision. The brief was to “highlight the textural qualities of their products whilst retaining the overall look and feel of existing Birkenstock assets.” In order to do this, higher apertures were used to let in more light and create a shallower depth of field. This resulted in the key points of the products being more defined and detailed. Muted backgrounds keep the focus on the products and ensure they stand out whilst maintaining a professional feel. A vignette effect helped to lead the viewer’s eyes to the product and ensure the focal point was obvious and visible.
By ensuring all of this was done, we managed to not only reach our clients brief, but also provide them with astonishing, creative, and high-quality product images that they could use to show off their new range and entice their customers’ attention.