The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative process. There are many ways in which creative agencies can utilise AI to improve their process, output, and creativity.
One of the primary benefits of using AI in creative agencies is the ability to automate mundane tasks. This allows creative teams to focus on higher-level tasks such as ideation, strategy and concept development. By automating repetitive tasks such as image and video editing, AI can significantly speed up the production process, freeing up more time for creative work.
Another way in which AI can be used to improve creativity is by providing new sources of inspiration. AI algorithms can be trained to recognise patterns and generate new content based on existing styles, designs and trends. This can provide creative teams with fresh ideas and new perspectives on their work, leading to more innovative and original solutions. Take the below for example, all the images have been created by AI and tweaked by the internal IPOS Design creative team. By carefully and intentionally art directing the software a rich and varied library of images has been produced quickly and to a high standard that acts as a spring board for further conversation and idea generation.