IPOS focuses on the why before the how when crafting creative campaigns and brand strategies. Our mantra is ‘story with purpose’. Behavioural sciences are the guiding principles behind the decisions we make when crafting campaigns.
Knowing and understanding your target audience is essential if you want them to make specific choices or carry out specific actions. Behavioural sciences tell us how to motivate and promote choices.
Behavioural sciences are well established in academia and have been a point of study for over a hundred years. Brands have been employing behavioural sciences seriously for over 50 years, however, using these techniques to deliver campaigns, engagement, and product activation can further improve the likelihood of a brand achieving their goals.