We don’t have clients, we have partners. Together we uncover your brand story and ideal target audience, and then we craft a compelling story that converts.
Our brand strategies are the foundation of our campaigns. Our strategies are driven by our understanding, research and insights into your brand, your competitors and the wider industry landscape. We apply the same rigour to your audiences. While we have years of audience insights to work with, every strategy involves new research to ensure our brand strategy is based on actionable data.
Our visual services bring brand strategies to life. The strategy will inform which visual services are relevant, but in our experience every campaign will start with 3D visualisation and design for retail executions or mood boards for creative photography campaigns. If our brand strategies are the why, our visual services are the how.
The IPOS mantra of ‘story with purpose’ is powered by behavioural sciences. We understand what messages and techniques work with different audiences – from Gen A to Z, every audience is different. We use data and research to put the purpose into what we do. We work with a range of partners that specialise in tracking and insights across the full life of the campaign, which allows us to prove our results post-launch and give brands the confidence in knowing which campaigns convert.
Project management is our not-so-secret ingredient to success. Our project managers will be guiding the campaign from start to finish. A lot of our work involves in-store retail activations, and our PMs manage the planning, install and eventual derig – but most of all they take the stress off of our partner brands and ensure everything runs smoothly.