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Embracing Flexibility: Why Brand Guidelines Should Encourage Creativity

Embracing Flexibility: Why Brand Guidelines Should Encourage Creativity Brand guidelines are commonly regarded as a set of rules and standards that dictate how a brand should be presented visually and verbally. While guidelines are undeniably valuable in maintaining consistency and brand recognition, there is a growing recognition that they should not

Embracing Flexibility: Why Brand Guidelines Should Encourage Creativity2023-07-07T14:15:36+00:00

Measuring Retail Campaigns Success

Measuring Retail Campaigns Success: Key Metrics to Track and Analyse As marketers we are often faced with a mountain of potential metrics and data points to focus on and it can be daunting deciding where to invest our time and energy. After nearly two decades of working in the

Measuring Retail Campaigns Success2023-07-11T15:42:19+00:00

Transforming Retail: The Power of Experiential Shopping

Transforming Retail: The Power of Experiential Shopping In today's fast-paced and digitally driven world, traditional brick-and-mortar stores are faced with the challenge of adapting to changing customer expectations. Consumers no longer seek mere transactions; they seek more memorable experiences that go beyond the simple act of purchasing. To thrive in this

Transforming Retail: The Power of Experiential Shopping2023-06-30T07:51:17+00:00

Unveiling Gen Z’s Retail Desires

Unveiling Gen Z's Desires: Retail Insights from IPOS Design At IPOS Design we have had the privilege of working closely with the Gen Z audience, a vibrant and dynamic group, known for their tech-savviness, social consciousness, and unique consumer behaviour, they have reshaped the retail landscape and expect more

Unveiling Gen Z’s Retail Desires2023-05-26T11:56:25+00:00

Embracing Artifical Inteligence

Embracing Artificial Inteligence The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative process. There are many ways in which creative agencies can utilise AI

Embracing Artifical Inteligence2023-02-08T14:09:48+00:00

Understanding Behavioural Science

Understanding Behavioural Science Behavioural science is a specialist field that studies human behaviour, thought and decision-making. It combines psychology and sociology to understand how people think, feel and act in different situations and environments. Behavioural science can be useful in a number of ways for brands: Understanding how people

Understanding Behavioural Science2023-02-08T13:07:06+00:00

Getting Started with Brand Strategy

Getting Started with Brand Strategy The biggest challenge for any new brand is creating the first brand strategy. It can be a daunting task, especially if you haven’t crafted a brand strategy before. A brand strategy is vital for any brand regardless of its size. The brand strategy has

Getting Started with Brand Strategy2022-12-22T12:20:33+00:00

Working with a Creative Agency

Working with a Creative Agency Working with a creative agency can be a fun and rewarding experience, but it's important to understand what you're getting into before engaging an agency. We've been working with retail partners for nearly 20 years and we've learnt a few things in that time about

Working with a Creative Agency2022-10-28T08:00:35+00:00