About jpatley

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So far jpatley has created 5 blog entries.

Measuring Retail Campaigns Success

Measuring Retail Campaigns Success: Key Metrics to Track and Analyse As marketers we are often faced with a mountain of potential metrics and data points to focus on and it can be daunting deciding where to invest our time and energy. After nearly two decades of working in the

Measuring Retail Campaigns Success2023-07-11T15:42:19+00:00

Understanding Behavioural Science

Understanding Behavioural Science Behavioural science is a specialist field that studies human behaviour, thought and decision-making. It combines psychology and sociology to understand how people think, feel and act in different situations and environments. Behavioural science can be useful in a number of ways for brands: Understanding how people

Understanding Behavioural Science2023-02-08T13:07:06+00:00

Getting Started with Brand Strategy

Getting Started with Brand Strategy The biggest challenge for any new brand is creating the first brand strategy. It can be a daunting task, especially if you haven’t crafted a brand strategy before. A brand strategy is vital for any brand regardless of its size. The brand strategy has

Getting Started with Brand Strategy2022-12-22T12:20:33+00:00

Working with a Creative Agency

Working with a Creative Agency Working with a creative agency can be a fun and rewarding experience, but it's important to understand what you're getting into before engaging an agency. We've been working with retail partners for nearly 20 years and we've learnt a few things in that time about

Working with a Creative Agency2022-10-28T08:00:35+00:00