Embracing Flexibility: Why Brand Guidelines Should Encourage Creativity Brand guidelines are commonly regarded as a set of rules and standards that dictate how a brand should be presented visually and verbally. While guidelines are undeniably valuable in maintaining consistency and brand recognition, there is a growing recognition that they should not
Transforming Retail: The Power of Experiential Shopping In today's fast-paced and digitally driven world, traditional brick-and-mortar stores are faced with the challenge of adapting to changing customer expectations. Consumers no longer seek mere transactions; they seek more memorable experiences that go beyond the simple act of purchasing. To thrive in this
Unveiling Gen Z's Desires: Retail Insights from IPOS Design At IPOS Design we have had the privilege of working closely with the Gen Z audience, a vibrant and dynamic group, known for their tech-savviness, social consciousness, and unique consumer behaviour, they have reshaped the retail landscape and expect more
Embracing Artificial Inteligence The use of artificial intelligence (AI) in creative agencies has seen a steady increase over the past few years. AI is changing the way we think about creativity and its impact on the creative process. There are many ways in which creative agencies can utilise AI
Sustainability Our Pledge At IPOS we recognise that we all need to make a proactive difference to the impact that we have on our planet. We believe that this does not happen on its own, and making conscious decisions every day, will help us to positively change our impact
